By now you’ve heard that engaging patients in their care is essential to positive outcomes - and therefore reimbursement - so many times you’ve lost count. You’ve read the guides on how to develop better engagement campaigns (psst…if you haven’t, we have one for you here), attended sessions on the importance of activation at association events, maybe you even created focus groups within your own facility to determine how you can empower patients to take control of their care. But all the training and campaigns come down to one thing: proper communication.

Everyone in business, including those in the business of providing care, understands the importance of making a good first impression, and following that impression with effective communication.