--- title: Insurance Claim Denials Led Conversations at HFMA Annual Conference description: Meduit at the HFMA Annual Conference 2019. image: https://blog.meduitrcm.com/hubfs/HFMA%20Annual%20Conference%20Lisa%20Keffer.jpg --- [Skip to content](https://blog.meduitrcm.com/blog/insurance-claim-denials-led-conversations-at-hfma-annual-conference#main-content) [RCM Challenge](https://meduitrcm.com/rcm-challenge/) [Careers](https://meduitrcm.com/careers/) English English Spanish [![Meduit](https://blog.meduitrcm.com/hubfs/LPs-2024/Meduit_Logo_RGB.svg)](https://www.meduitrcm.com/) - [About Meduit](https://www.meduitrcm.com/about/) Show submenu for About Meduit - [Solutions](https://www.meduitrcm.com/solutions) Show submenu for Solutions - [News & Insights](https://hub.meduitrcm.com/en-us/innovation-lab) Show submenu for News & Insights - [Home](https://www.meduitrcm.com/) - [About Meduit](https://www.meduitrcm.com/about/) Show submenu for About Meduit - [Solutions](https://www.meduitrcm.com/solutions) Show submenu for Solutions - [News & Insights](https://hub.meduitrcm.com/en-us/innovation-lab) Show submenu for News & Insights - [Contact Us](https://hub.meduitrcm.com/en-us/contact?hsLang=en-us) - [RCM Challenge](https://www.meduitrcm.com/calculator/) - [Careers](https://www.meduitrcm.com/careers) [Contact Us](https://hub.meduitrcm.com/en-us/contact?hsLang=en-us) # Blog Recent Posts [Piecing Together an RCM Model](https://blog.meduitrcm.com/blog/piecing-together-an-rcm-model-cycle-up-september-2026?hsLang=en-us) [SMALL CLAIMS ADD UP FASTER THAN YOU THINK](https://blog.meduitrcm.com/blog/small-claims-add-up-faster-than-you-think?hsLang=en-us) [Making the Case for a Longer Bad Debt Window](https://blog.meduitrcm.com/blog/making-the-case-for-a-longer-bad-debt-window?hsLang=en-us) [You Know AI Works. 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Shelton Award recognizing South Texas HFMA for 5 years of excellence*** Outstanding insurance claim denials was a hot topic at the [HFMA 2019 Annual Conference,](https://www.floridahfma.org/) June 23-26 in Orlando, Florida. Bret Whatley, Regional VP of Sales, Southeast for Meduit spoke with a number of attendees about this challenging issue. “I chatted with a representative from a very large healthcare organization and several other healthcare leaders who are struggling with insurance claim denials,” Bret said. “Payors are not even providing a valid basis for claim denials; they are just denying claims.” Though providers are aware of the problem, they simply do not have enough staff to do the follow up themselves. That’s where Meduit comes in to help these providers resolve denied claims. Bret went on to say that AI is going to make a tremendous difference in resolving claims. “AI and use of robotics and web bots are going to pay huge dividends for our healthcare clients, particularly in insurance claim denials,” Bret explained. “We’ll be able to do a lot more for less, and help drive revenue to their bottom line.” Lisa Keffer, Relationship Manager for Meduit and President of the South Texas HFMA Chapter, accepted the Robert M. Shelton Award in recognition of her HFMA group’s five years of sustained excellence. “Over the past five years, the South Texas HFMA Chapter has provided the highest level of service to its members,” said Michael M. Allen, FHFMA, CPA, chair of HFMA. “This benefits not only the healthcare finance professionals who belong to the chapter, but also the state of healthcare in the region.” “We were all honored to have Lisa on the national HFMA stage representing the South Texas HFMA Chapter and Meduit,” said Bret. The HFMA Annual Conference is the premier event for healthcare executives and drew more than 2,500 healthcare leaders from across the nation. 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