Revenue cycle management leaders from Wake Forest Baptist Health, Atrium Health and Lexington Medical Center led a compelling session on defining true artificial intelligence (AI) at the North Carolina HFMA annual conference March 4-6 in Pinehurst, NC.
Robert Hall, VP Regional Sales, represented Meduit at the conference and shared that session leaders broke down three different types of solutions that often fall into an overall category of AI:
- Artificial Intelligence
- Robotic Process Automation (RPA)
- Computer Assisted Coding (CAC)
According to Robert, there was a great deal of discussion about how RPA and CAC are not true AI, but some providers are marketing them as such. He went on to elaborate:
“We’ve advanced from RPA and CAC driven technologies, which are certainly automated processes, but they are not true AI. Competitors often think they are selling AI when they are marketing RPA and CAC solutions, but we’ve een doing these technologies for years, and they are not built on machine learning. Meduit is leading the way with meaningful AI solutions that are driven by machine learning, and we can be very proud of our AI product offerings.”
The conference opened with HFMA national chair Michael Allen providing an update of where the greater organization is headed for the upcoming year. Greg Kay, Senior VP of PMMC, followed with a session on pricing transparency in patient billing. Participants learned why pricing transparency should be a strategic initiative for healthcare organizations in 2020 and key steps hospital organizations should be pursuing.
While COVID-19 was not the topic of a formal breakout session, there was an announcement on the final day of the event that a number of upcoming HFMA conferences were being postponed or cancelled due to the pandemic.